The
Berry Company has created total Internet solutions to help
our telephone company customers build awareness and reach
more companies. Online solutions can be easily adapted and
designed for you and your advertiser.
Internet
market penetration rates have been more than 40% based on
an Internet product set that includes:
Our
experts can help advertisers create an Internet product set
tailored to their needs. The Berry Company has sold Internet
products to more than 14,000 businesses and that number continues
to increase as more and more advertisers want to reach online
consumers. The Internet is a rapid growing media-in fact, 8
out of 10 people have Internet access at home or work1
and online directories rank in the top five online activities.
Internet
Yellow Pages Facts:
53%
spend more than $100 online 3
54%
of consumers have a decision to make when referencing the Internet
Yellow Pages3
69%
of Internet Yellow Pages references are for home/personal use2
31%
of Internet Yellow Pages references are for businesses reasons2
65%
of purchases made are from new customers 2
The
Berry Company can help create a content-rich telephone company portal
or the IYP capabilities to add to your existing telephone company
site.
1
Nielsen//NetRatings, January 2004,
2 2003 YPIMA National Industry
Usage Study, Statistical Research, Inc.,
3 Nielsen//NetRatings, 2000.
