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Sales Careers and Training 

 

A sales career with The Berry Company could land you anywhere in the United States; in fact, Berry supports 19 division offices and numerous sales offices across 38 states. We are proud of our "Best in Class" sales force and actively recruit the best possible outside and inside sales representatives and management associates. We believe successful sales representatives are developed through comprehensive, continuous training and development. Berry's consultative approach to selling involves working with small, medium and large accounts, as well as new businesses.

 

Our sales reps are defined by their determination to succeed. We offer performance-driven compensation and incentive and reward programs that send top performers and their guests to exotic destinations like The Atlantis Resort in the Bahamas, El Conquistador resort in Puerto Rico, the Fairmont in San Francisco and The Phoenician in Scottsdale. We remain the largest independent Yellow Pages publishing agent in the U.S. by maintaining the best customer-focused sales force in the industry.

 

The First Step 

 

To ensure that potential sales and sales management candidates are the precise fit for The Berry Company, we use a number of experiences designed to mirror job requirements. Job candidates are able to "try on the job" by demonstrating skills that are essential for success through an assessment center that serves as a great opportunity to showcase their capabilities. These assessments have proven to be a valid predictor of success on the job and have allowed Berry to successfully select the best candidates for the available positions. Assessment results, along with other factors in the interviewing process, assist in determining if there is a fit between you as a candidate and the job that you have appling for.

 

Customer-Focused Sales Training 

 

New sales representatives are immersed in a six to nine week training program conducted both in their division offices and in our corporate office (Dayton, OH) or regional headquarters (Birmingham, AL). This comprehensive training focuses on three primary areas: selling skills, product knowledge, and industry knowledge. Through a classroom environment, sales representatives gain the skills, knowledge, and confidence to successfully sell Yellow Pages advertising and Internet products.

 

The training course provides in-depth product information so that new sales representatives can better understand Berry's industry-leading sales support materials and articulate effective sales presentations. Sales representatives are taught a five phase method known as Masterstream. This approach to selling centers on creating a partnership with customers, identifying their unique business goals and obstacles, then creating customized advertising programs to meet the customer's specific goals and overcoming their obstacles.  

 

The training concludes with a two-three week "hands-on" training experience selling advertising in one of the directories we publish. This environment allows reps to test and apply their newly learned skills in a controlled, monitored environment.

 

 



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